How To Get Spotify Pre-Saves Using Facebook Ads 2023

How To Get Spotify Pre-Saves Using Facebook Ads 2023

How To Get Spotify Pre-Saves Using Facebook Ads

In recent years, Spotify has become the go-to platform for music streaming. With over 345 million active users and 155 million paid subscribers as of Q4 2020, the platform offers artists an excellent opportunity to showcase their music to a global audience. One of the best ways to do this is through pre-saves. Pre-saves allow artists to generate buzz around their upcoming releases by getting fans to save the release to their Spotify library before it goes live. In this article, we will explore how to get more Spotify pre-saves using Facebook ads.

How do I get more pre-saves on Spotify?

How do I get more pre-saves on Spotify?

Before we dive into the specifics of using Facebook ads to get more Spotify pre-saves, it is essential to understand how pre-saves work and why they are essential. When you release new music on Spotify, you want it to get as many streams as possible. To achieve this, you need to generate hype and anticipation around your release.


This is where pre-saves come in. Pre-saves allow fans to save your upcoming release to their Spotify library before it goes live. When the release goes live, it automatically appears in the fans' libraries, making it easier for them to find and listen to the music. Pre-saves can also improve the chances of your release being included in playlists and algorithmic recommendations, resulting in increased streams.


Now that you understand the importance of pre-saves let's explore some strategies to get more of them.


1. Start promoting early
The earlier you start promoting your release, the more time you have to generate buzz and anticipation. Consider promoting your release at least six weeks in advance. This will give you enough time to build momentum, create promotional materials, and plan your marketing campaigns.

2. Create engaging content
Your promotional content should be engaging and compelling. Consider creating a teaser trailer, behind-the-scenes footage, or exclusive previews of your music. You can also use social media to share snippets of your upcoming release or engage with fans through Q&A sessions.

3. Utilize influencers
Influencers can be a powerful marketing tool. Find influencers who align with your brand and music genre and ask them to promote your upcoming release. You can offer them exclusive access to your music or collaborate with them on a social media campaign.

4. Run Facebook Ads
​Facebook Ads can be an effective way to reach a wider audience and get more pre-saves on Spotify. In the following sections, we will explore how to create effective Facebook Ads campaigns for Spotify pre-saves.

Do Facebook ads work for Spotify?

Do Facebook ads work for Spotify?

Yes, Facebook Ads can work for Spotify. Facebook is one of the largest social media platforms, with over 2.7 billion monthly active users. It also has a powerful advertising platform that allows you to target specific demographics and interests. By using Facebook Ads, you can reach a wider audience and generate more pre-saves on Spotify.


How to create effective Facebook Ads campaigns for Spotify pre-saves


1. Define your target audience
The first step in creating a successful Facebook Ads campaign is defining your target audience. You want to ensure that you are reaching the right people who are most likely to be interested in your music. Consider factors such as age, gender, location, interests, and behaviors when defining your target audience.


2. Set campaign goals
The next step is to set your campaign goals. Do you want to increase brand awareness, drive traffic to your website, or generate more pre-saves on Spotify? By setting specific goals, you can measure the success of your campaign and adjust your strategy accordingly.

3. Create compelling ad content
Your ad content should be visually appealing and compelling. Use high-quality images or videos and clear, concise copy that communicates the benefits of pre-saving your upcoming release. Consider including a call-to-action button that directs users to your Spotify pre-save page.


4. Set a budget and bid strategy
Once you have defined your target audience, campaign goals, and ad content, it's time to set your budget and bid strategy. You can choose between a daily budget or a lifetime budget, depending on your campaign's duration. You can also set a bid strategy, which determines how much you are willing to pay for ad impressions or clicks.


5. Choose ad placement
Facebook Ads allows you to choose where your ads are displayed, such as in the newsfeed, stories, or on Instagram. Consider the type of content you are promoting and choose the placement that best suits your campaign goals.


6. Monitor and optimize your campaign
​Once your campaign is live, it's important to monitor its performance regularly. Analyze metrics such as reach, engagement, and conversion rates to see what is working and what needs to be adjusted. You can also use A/B testing to test different ad variations to see which performs better.

How many Spotify pre-saves is good?

There is no set number of pre-saves that is considered good as it depends on various factors, such as the size of your fan base and the promotion you have done. However, it is essential to set realistic goals and track your pre-save numbers to measure the success of your campaign. You can also compare your pre-save numbers with previous releases or other artists in your genre to gauge how well your campaign is performing.

Do Spotify pre-saves work?

Yes, Spotify pre-saves work. Pre-saves allow fans to save your upcoming release to their Spotify library before it goes live, making it easier for them to find and listen to your music. Pre-saves can also improve the chances of your release being included in editorial playlists and algorithmic recommendations, resulting in increased streams.

Conclusion

Getting more pre-saves on Spotify is essential for generating hype and anticipation around your upcoming release. By using Facebook Ads, you can reach a wider audience and generate more pre-saves. To create an effective Facebook Ads campaign for Spotify pre-saves, define your target audience, set campaign goals, create compelling ad content, set a budget and bid strategy, choose ad placement, and monitor and optimize your campaign's performance. While there is no set number of pre-saves that is considered good, it's important to set realistic goals and track your pre-save numbers to measure the success of your campaign.