LOFI & CHILLHOP MUSIC ONLINE BLOG
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Last Updated: 1/1/2026
How to get your first 100,000 streams on Spotify 2023
How to get your first 100,000 streams on Spotify 2024
spotify.com is one of the most popular music streaming platforms in the world. As of 2021, the platform has over 356 million active monthly users, with over 158 million of them being paid subscribers. With such a massive user base, getting your music noticed on the platform can be a challenge. However, with the right strategies, it is possible to get your first 100,000 streams on Spotify. In this article, we will explore some of the best practices that can help you achieve this goal.
Create High-Quality Music
The first and most important step in getting your music noticed on Spotify is to create high-quality music. Your music should be well-produced, well-written, and well-performed. If you are not confident in your abilities to create high-quality music, consider working with a producer or hiring a professional studio to help you produce your music.
Choose the Right Genre and Sub-Genre
Choosing the right genre and sub-genre for your music can play a significant role in getting it noticed on Spotify. Make sure to research the most popular genres and sub-genres on the platform and choose the one that best fits your music. This will help you get your music in front of the right audience and increase your chances of getting noticed.
Build a Strong Brand
Building a strong brand can help you stand out from the thousands of other artists on Spotify. Your brand should reflect your personality and your music. Consider creating a unique logo, website, and social media presence that reflects your brand and helps you connect with your fans.
Optimize Your Spotify Profile
Optimizing your Spotify profile is another essential step in getting your first 100,000 streams on the platform. Make sure your profile picture and bio reflect your brand, and consider using keywords in your bio that describe your music and genre. You should also include links to your website and social media profiles in your bio.
Try To Get On Spotify Editorial Playlists
Spotify Editorial Playlists are playlists curated by Spotify's in-house editorial team, made up of music experts and curators who create playlists based on themes, moods, genres, and events. These playlists feature a mix of popular and emerging artists, and are often updated regularly to keep them fresh and relevant.
Editorial Playlists can be found in the "Browse" section of the Spotify app or website, and can be sorted by category, genre, mood, and more. Some examples of popular Editorial Playlists include "New Music Friday", "RapCaviar", "Today's Top Hits", and "Hot Country". These playlists can help listeners discover new music, stay up-to-date with the latest trends, and create the perfect soundtrack for any occasion. Editorial playlists are highly regarded in the music industry as they provide a platform for both established and upcoming artists to gain exposure to a wide audience. Getting a track featured on one of Spotify's Editorial Playlists can help boost an artist's streams, fan base, and overall popularity. Spotify's editorial team also collaborates with brands and companies to create custom playlists for special events or campaigns. For example, they might create a playlist for a fashion brand's runway show, or a holiday-themed playlist for a retail store. In addition to the in-house editorial team, Spotify also has a program called "Spotify for Artists" which allows artists to submit their music for consideration to be featured on Editorial Playlists. This gives artists the opportunity to potentially reach millions of listeners and grow their audience. Overall, Spotify Editorial Playlists are an important part of the platform's music discovery and curation efforts, and have become a significant factor in the success of many artists in the streaming age. Promote Your Music on Social Media
Promoting your music on social media is one of the most effective ways to get your music noticed on Spotify. Share links to your Spotify tracks on your social media profiles and encourage your fans to follow you on the platform. You can also consider running social media ads to promote your music to a wider audience. For more information read our aricles "Promoting Music On TikTok" "Promoting Music On Instagram" "Using Facebook Ads For Spotify".
Submit Your Music to Spotify Playlists
Getting your music on Spotify playlists can help you get more streams and increase your chances of getting noticed on the platform. There are several ways to submit your music to Spotify playlists, including using Spotify for Artists, reaching out to playlist curators, and using third-party services.
Collaborate with Other Artists
Collaborating with other artists can help you expand your audience and get your music noticed on Spotify. Consider reaching out to other artists in your genre and working together on a track or EP. You can also consider featuring other artists on your own tracks to help build your network and get your music in front of new audiences.
Consider Hiring a Publicist
If you have the budget, hiring a publicist can be an effective way to get your music noticed on Spotify. A publicist can help you get press coverage, secure interviews, and get your music in front of industry professionals. However, keep in mind that hiring a publicist can be expensive, so make sure you have a solid plan in place before investing in this strategy.
Use Spotify Ads
Spotify Ads can be an effective way to get your music in front of a wider audience on the platform. You can target your ads based on location, age, gender, and interests, making it easier to reach your ideal audience. However, keep in mind that running Spotify Ads can be expensive, so make sure you have a budget in place before investing in this strategy.
Engage With Your Audience
Engaging with your audience is crucial to building a loyal fan base on Spotify. Make sure to respond to comments and messages from your fans, and consider hosting Q&A sessions or live streams to interact with them directly. Engaging with your audience can help you build stronger relationships with your fans and encourage them to share your music with their own networks.
Perform Live Shows
Performing live shows can help you build your audience and get your music noticed on Spotify. Consider booking shows in your local area or touring to different cities to build your fan base. You can also consider live streaming your performances on platforms like Twitch or YouTube to reach a wider audience.
Utilize Influencer Marketing
Influencer marketing can be an effective way to get your music noticed on Spotify. Consider partnering with influencers in your genre who have a large following on social media. They can help you promote your music to their audience and get your music in front of a wider audience.
Release New Music Consistently
Releasing new music consistently can help you keep your audience engaged and interested in your music. Consider releasing new tracks or EPs on a regular basis to keep your fans engaged and encourage them to share your music with their own networks.
Monitor Your Analytics
Monitoring your analytics is essential to understanding how your music is performing on Spotify. Use Spotify for Artists to track your streams, followers, and other key metrics. This can help you identify which strategies are working and which ones need improvement.
Learn from Other Successful Artists
Finally, learning from other successful artists can help you understand what works on Spotify and what doesn't. Follow other successful artists in your genre and study their strategies for getting noticed on the platform. This can help you identify new opportunities and strategies to grow your audience on Spotify.
Getting your first 100,000 streams on Spotify can be a challenge, but with the right strategies and approach, it is possible. By creating high-quality music, optimizing your profile, promoting your music on social media, collaborating with other artists, and engaging with your audience, you can build a loyal fan base and increase your streams on the platform. Remember to monitor your analytics and learn from other successful artists to identify new opportunities and strategies for growing your audience on Spotify.
Submit Your Music To Blogs
Submitting music to blogs can have a number of benefits, including:
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Are you a LoFi music producer with high quality music looking for some music promotion and exposure? Submit your Spotify song or album to be promoted on our LoFi Hip Hop Blog. This is only for instrumentals, no vocals, and in the following genres: LoFi Hip Hop, Jazzhop, Chillhop. NO TRAP, NO R&B, NO POP, NO ROCK, NO COUNTRY Delivery: 3-5 days (sometimes sooner) Promoting your music via blogs is a great way to increase streams, followers and overall exposure to your Spotify. Having embeds on music blogs also sends positive signals to the Spotify Algorithms. 
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