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Why LoFi Music Producers Should Focus More on Promoting Their Songs on Apple Music

5/8/2025

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Why LoFi Music Producers Should Focus More on Promoting Their Songs on Apple Music

Why LoFi Music Producers Should Focus More on Promoting Their Songs on Apple Music

LoFi music has become a popular genre among people who want to relax, study, or work. The soft beats, mellow tones, and simple loops create a calm environment. Many producers of LoFi music share their tracks on platforms like YouTube and Spotify. These platforms are popular and provide a large audience. However, LoFi music producers may be missing a major opportunity by not focusing more on Apple Music.
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Apple Music is one of the largest music streaming platforms in the world. It has millions of subscribers who actively listen to music every day. Despite its size, Apple Music often receives less attention from independent producers. This article explains why LoFi producers should invest more time and effort into promoting their music on Apple Music. It also provides clear steps to help them get started.

1. Apple Music Has a Large and Loyal User Base

Apple Music has over 100 million users worldwide. Many of these users pay for a subscription. This means they are more likely to listen to music regularly and explore new artists. Unlike free platforms, Apple Music attracts serious listeners. These are people who search for quality music to add to their libraries.
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LoFi producers can benefit from this because their genre fits well with the habits of regular listeners. LoFi music helps people stay focused. It helps them relax. It helps them sleep. These are all daily needs that Apple Music users often look to fill.
Apple Music Pays More Per Stream

2. Apple Music Pays More Per Stream

One of the strongest reasons to promote music on Apple Music is the payout per stream. Apple Music pays more than Spotify. On average, Apple Music pays around $0.01 per stream. Spotify pays around $0.003 per stream.
This means a LoFi track that gets 100,000 streams on Apple Music can earn about $1,000. On Spotify, that same number of streams might earn only $300. If a producer wants to make money from their music, Apple Music offers a better return.

3. Apple Music Users Are Willing to Pay

People who subscribe to Apple Music already pay for their music. They are more likely to support artists and value the content they listen to. This is different from platforms where most users listen for free.
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LoFi producers who build a following on Apple Music may find more loyal fans. These fans are more likely to stream music often, follow artists, and share songs with others. Apple Music links directly to iTunes, making it easy for fans to purchase your music after streaming. 

4. Apple Music Curated Playlists Can Boost Exposure

Getting featured in an Apple Music playlist can make a big difference. Apple Music has a strong team of editors who build and update playlists. These playlists get a lot of streams every day.

There are playlists for every mood and activity. Many of them fit the LoFi style, such as:
  • LoFi Chill
  • Study Beats
  • Instrumental Chill
  • Focus Now
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If a LoFi track is added to one of these playlists, it can quickly reach thousands of new listeners. This exposure can lead to more followers, more streams, and more income.
Apple Music Curated Playlists Can Boost Exposure

5. Apple Music Supports High-Quality Audio

Apple Music provides high-quality audio, including lossless and spatial audio. Many LoFi tracks are detailed, with soft sounds and layered textures. High-quality audio lets these details stand out.
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Producers who care about how their music sounds will benefit from this. Apple Music allows their audience to hear the full range of their work. This helps build a better connection between the artist and the listener.

6. Apple Music Connects to the Apple Ecosystem

Apple Music works well with iPhones, iPads, Macs, Apple Watches, and HomePods. This makes it easy for users to listen across different devices. For LoFi music, which people often play for long periods while working or studying, this is a big plus.
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If a person starts listening on their phone during a commute, they can switch to their computer without interruption. This leads to longer listening times. Longer listening times lead to more streams. More streams lead to more earnings.

7. Apple Music for Artists Offers Strong Tools

Apple Music for Artists Offers Strong Tools
Apple Music for Artists is a platform that gives detailed data. It shows where streams come from, which playlists are working, and which cities have the most fans. This helps producers understand their audience.

The platform also lets artists add a custom profile photo, upload lyrics, and add a short bio. These small changes help fans feel more connected. They also help producers appear more professional.
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With these tools, LoFi producers can make smart decisions. They can focus on what works and stop doing what doesn’t.

8. LoFi Music Is a Good Fit for Apple Music’s Style

Apple Music has a clean, simple look. The design focuses on music, not ads. This fits the calm and quiet style of LoFi music. LoFi producers who want their music to be taken seriously will find that Apple Music is a good match.
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The listeners on Apple Music often explore by mood and genre. LoFi music fits into many use cases: studying, relaxing, sleeping, and working. This gives producers many chances to reach new people.

9. Apple Music’s Global Reach Opens New Markets

Apple Music is available in over 160 countries. This gives LoFi producers access to listeners from many parts of the world. Some markets are growing fast and have strong interest in calming and focus-driven music.
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Producers who build a global fan base can create more lasting careers. Apple Music makes it easier to reach people who may not use other platforms.

10. Less Competition for LoFi Music on Apple Music

Spotify has many LoFi artists. YouTube has even more. Apple Music has fewer LoFi producers fighting for the same spots. This means it can be easier to get noticed.
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If a producer promotes well and builds a small following, they may get more attention. They may get playlist placements faster. They may find it easier to grow their audience.

Step-by-Step Guide for Promoting LoFi Music on Apple Music

11. Step-by-Step Guide for Promoting LoFi Music on Apple Music

To start promoting on Apple Music, follow these steps:
  1. Distribute Music Properly
    Use a distribution service like DistroKid, TuneCore, or CD Baby. These services send your tracks to Apple Music.
  2. Claim Your Artist Profile
    Sign up for Apple Music for Artists. Claim your profile and verify your identity.
  3. Upload High-Quality Audio
    Make sure your track sounds good in high resolution. Use WAV files when possible.
  4. Add Metadata
    Make sure your song has the right artist name, genre, and cover art. This helps Apple Music place your track in the right playlists.
  5. Promote With Smart Links
    Use tools like Linkfire or Hypeddit to create smart links. Share these on social media. Let people stream on their platform of choice.
  6. Pitch to Playlists
    Find curators who build Apple Music playlists. Send them short, polite emails. Include a link to your track and a few words about your music. To be able to pitch to Apple Music Editorial playlist you must request to their music pitch feature. You can do so using this link https://essentials.applesurveys.com/jfe/form/SV_ePBepnKkmsquwxE?token=087awt4t89gb987r6bgvf
  7. Encourage Fans to Save Your Music
    Ask fans to “love” your track, add it to their library, and follow your profile. This helps boost your visibility.
  8. Stay Active
    Release music often. Engage with fans. Share updates. This builds momentum and keeps people interested.

12. Why Many LoFi Producers Overlook Apple Music

Many LoFi producers start on YouTube or Spotify. These platforms are free and easy to use. They also have a large number of tutorials and support communities.
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Apple Music can seem harder to access. It may look less friendly to new artists. However, the long-term benefits are stronger. Apple Music offers better payouts, serious listeners, and less noise from other producers.

Those who take the time to promote here will stand out.

Conclusion

LoFi music is growing. More people are looking for calm sounds that help them focus, rest, or stay calm. Apple Music is a platform with strong support, high payouts, and loyal listeners. LoFi producers who give this platform more attention may find better results, more income, and stronger connections with fans.

The steps are simple. Distribute your music. Claim your profile. Focus on quality. Promote smartly. And keep engaging your listeners.
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LoFi producers who invest time into Apple Music can build a stable, long-term audience. This platform is not just another place to upload songs. It is a valuable tool that can help turn part-time creators into full-time artists.

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